Facebook Business Page

Facebook Business Page, Not Your Facebook Profile – Every Time

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!

I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

1. Personal vs. Private

A Facebook Profile and Business Page are (nearly) mutually exclusive and lead very separate lives providing you always remember to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is friends with you, if you are still concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook gives you the flexibility and control to do this.

On the flip side, putting yourself in the shoes of your family and friends, they probably don’t want to see an update on your business every time they log in to Facebook same as you wouldn’t want to read about a friend’s job every time you did. Of course, if they have chosen to Like your Business Page then it’s a different story but keeping the two separate in the first place gives everybody the option and upholds an individual’s preferences.

Thereafter you have one universal log-in and there is no limit to the number of Pages you can create and administer.

2. It’s Not About You!

There is nothing more frustrating than clicking on a Facebook icon on a website for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you don’t have a handle on how to use Facebook for business. I have lost count of the number of times this has happened to me and when it does, rather than taking the time to find out if there is in fact a separate Page, I simply turn off and close the webpage.

I am not personally in the habit of sending friend requests to people I don’t know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook follow button on a website and sent a friend request. This has now been accepted. BUT I still don’t receive business updates, but rather the photos, comments, friend updates, etc. of not only the person in question but their friends as well who I equally don’t know from Adam. Have I made my point?

3. Brand Newsfeed

A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your success in reaching and engaging with people. Think of it as a person’s inbox to which you deliver your entire Business Page related news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it is far less time-consuming to keep up to date and a sentence or two is all it takes for you to potentially obtain new Fans and increased exposure.

But let’s also not forget the reverse, because what you read from others in your own Page Newsfeed will not only provide a wealth of inspiration and material for your own content ideas but also provide further opportunities for you to comment on the posts of others and be seen by their Fan/Friends.

The bottom line is that without your Page Newsfeed, you wouldn’t be seen or noticed on Facebook – it really does embody the Domino Effect!

In essence, your Page Newsfeed equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.

Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.

4. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

Well it’s a good job that this isn’t the case – another highly advantageous feature of Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximising the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.

5. The Sky’s The Limit!

Did you know that a Facebook Profile is limited to 5,000 friends? Not that I know anybody with that number and if I did, I’m pretty sure they’d be too thinly spread to ever spend any time with yours truly!

A Facebook Business Page is a different story with no limit to the number of Likes it can receive. Whilst 5,000 friends on a Facebook Profile might be met with scorns of derision about its authenticity, if you’ve got 5,000 or more Likes on your Business Page you’re going to be held in pretty high regard. But why stop there?!

6. Google Search Results

Whilst it is key that your online activity focuses on driving traffic back to your website, Social Media is the lifeblood of your overall online presence. Facebook Pages are indexed by Google which means that they are optimised for search engines. So the more active you are the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.

7. And The Winner Is…

Who doesn’t love a freebie?! Contests/Competitions are a great way to build engagement with your followers/Fans and also incentivise other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business.

They are, in my humble opinion, one of the most fun and creative Facebook Business Page features and something else that a Facebook Profile cannot offer. The main reason for this is that they are generally only available via Apps or Advertising which Profiles do not offer the software for and, in the case of Apps, generally only installable to Facebook Tabs (see 12.), another exclusive Business Page feature.

Contests are a really effective way of incentivising people to share your Business Page or content and grow your Likes. Enough said?

8. Featured Likes

This enables you to showcase the pages of other brands/businesses that you Like – providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.

Simply clicking on the ‘Like Pages’ link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies & Organisations. Of course, businesses similar to you or those whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.

9. Business Page Owners

As with the content management system of a website, an Administrator of a Business Page can delegate administration rights to other Facebook account holders with a tier of different permission levels, which as well as allowing you to work smarter and free up your own time to focus on other areas of your business, provides an additional level of security because you don’t have to give them the username/password for your own Facebook account.

10. Featured Business Page Owners

You can also make anybody who is already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will simply associate them with the Business Page by displaying their Facebook Profile Picture in the About section of your Business Page and also state that they are a Business Page Owner on their Facebook Profile. For my own business, the benefit of this is to allow people to see who the people in the business are, in the same way as the About Business Page of a website does.

11. Business Showcase

A Facebook Business Page allows you to display such information as your business’s opening times, location map, telephone number, email address(es) and website address(es), etc. without compromising any of your personal contact details, such as a mobile number, Gmail address, etc.

In the website section you can also add up to three addresses of your choosing in addition to your business site – some suggestions are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.

You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.

12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).

13. Advertising & Promotions

Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!

Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.

Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see 19.).

Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.

14. I’m just Checking in!

The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.

Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!

15. Notes

This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.

Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.

You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.

Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.

Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!

Do you use the Facebook Notes tool – if so, what for?

16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?

There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.

17. Link Your Business Page To Twitter

If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!

18. Unique Username

A unique username or Vanity URL, such as Facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.

Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).

19. Analyse Your Page’s Activity

Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.

Facebook Business Pages Demystified for Business Owners

Facebook Business Pages Demystified for Business Owners

Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook!

With 500 million active users, Facebook is the new behemoth on the Web. With its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook. With more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers’ lives that it make sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis.

Let’s clear up a few things that have confused business owners about Facebook. First, a Business Page is not to be confused with a personal profile. They are two separate entities and offer different options and ways to interact with friends and colleagues.

Are Facebook Busines Pages also called Fan Pages?

Many of you that have been using Facebook for a while will remember that Facebook used to call Business Pages – Fan Pages. Additionally, it used to be that someone “fanned you”. Now they “like you”. Don’t get confused in thinking that a Fan Page is a different product than a Business Page they are one in the same.

All Facebook Pages start with the set up of a personal Facebook profile. That’s right, a personal profile! You can’t just jump to Page set up. The email address and name you use for your personal profile must be one tied to a person and not a catchall email like info. Remember, that if you have an employee set up the personal profile portion for your Page, that you don’t want them to tie the new account to an email that you will not have access to if they leave the company. If they do so and leave your employ, you could lose access to your Facebook Page, all of your accumulated fans, and information without recourse.

For set up I typically recommend that one of company owners create a new email address specifically for Facebook set up. Once you have set up the personal Facebook profile, you are ready to get started. But, don’t take time to add information like education other details in this special account unless you plan on using it for your own personal use. You are just setting up this account to have a platform to launch and access your new Facebook Page. While logged in to your new personal account, visit the Facebook Business Page Link. It will take you to the Facebook Business Page creation tool to actually create your new page.

On the right side of the creation page select under the heading the “Official Page” and mark “Create a Page for a:” and then finally select “local business”. Enter your page name and then tick the box next to the statement that says you are a legal company representative and allowed to own the page. It is important to understand that the name you choose for the title of your Facebook Page will appear at the top of your finished page.

I recommend using proper spelling and no use of hyphens or underscores in your selected name. It used to be we had to enter hyphens or the spaces would show as non-HTML characters in the page name and URL, but Facebook has grown beyond that need now. For example, enter in “My Comapny Name” (note the proper use of spacing and capitalization), not “My-Company-Name”. This name will appear in your new Page URL as well. Once you click create, the next page you see will be your brand new Facebook Page. It is that simple. Later after you’ve had 25 people “Like” your page you will be able to select a vanity URL, but we’ll talk about that later.

Do my personal updates show on my Business Page?

After you have set up your Facebook Page, you can “lock down” your personal profile that was used to launch your Page. To do so, just you alter the privacy settings in the personal account to not show your personal information to others who are not “approved” friends.

When Facebook was first created many business owners including myself, started with a Facebook personal profile for their business. Now that Facebook has created Pages, you can easily change the privacy settings on your old personal profile to funnel your business traffic to your new Facebook Page keeping your old personal profile now just for family and close friends.

When you change the privacy settings on the personal profile attached to your Business Page, it does not impact who can view information about your Business Page. Just as equally, if you post pictures of your kids on your Facebook personal profile that is the launch pad for your Business Page, and you have your personal profile limited to “friends only”, your kids’ photos will not appear on the wall of your Business Page.

Why exactly would a business owner want a Business Page and not just use a personal profile?

Several reasons to have a Facebook Business Page are: the ability to contact all people who “Like” or who “Fan” you with newsletter type notes with one click, interact with discussion questions like a forum, set up events and invite fans to attend, and even create specialized welcome and shopping pages. Your Business Page can almost be a mini website!

Creating your Business Page vanity URL

Once you have 25 people that have clicked that they “Like” your Business Page, you can select a short easy to remember name to use to promote it on your website and business card. You can have vanity URLs for both your personal account and Business Page.

It is very important to understand that once you have selected your vanity URL you will not be able to change the name, so select carefully. Best practice tips for keeping your new Facebook Business Page updated.

No one wants to be spammed, but sometimes new Business Page owners get excited and post what seems like a constant flow of information on their wall. It is important to understand that what you post on your wall is posted on the wall of the people who have clicked “Like” on your page. We encourage our clients, when they are doing status updates themselves, to be courteous and post about twice a day. Facebook is not Twitter and so 5 to 10 status updates a day could get you blocked or hidden by fans when they feel you have inundated their wall with your daily or hourly updates.

Conclusion

I hope that this white paper has helped to introduce you to Facebook Business Pages in a way that helps you to feel that you can easily set on up and have fun doing it. If you haven’t set up your own Facebook Business Page, now’s the time to consider setting one up. Facebook is only getting more popular and is actively seeking to woo the business community into their portal with demographic based pay per click advertising and the new integrating search with Bing.com.

If you feel that you need professional help in setting up your page or maintaining your updates and to interact with Fans, we ask you to consider our Facebook service offerings. I know that you will find us responsive and affordably priced.

How to Create a Successful Facebook Business With These Essential Tools

How to Create a Successful Facebook Business With These Essential Tools

Successful Facebook Business- Learn How to Use Facebook tools to Create a Successful Facebook Business

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Successful Facebook Business

Successful Facebook Business

Those who haven’t discovered how important Facebook is to their businesses image, are going to end up getting left in the dust when it comes to online marketing. Most of the top marketing companies have a successful Facebook business. Any business owner can create a Facebook page and the good news is that it is free. It can feel overwhelming and scary to those of you who aren’t familiar with marketing on Facebook, but it is not as hard as you might think, so let’s jump in and get started.

Facebook is a playground for the creative part of yourself. You can promote and tell the world about your business in any way you choose. You can have contests, surveys, and giveaways to promote your business, but the most important thing you do is interact with your Facebook fans. Facebook is a Social Media Platform so it is important to socialize with your visitors, not just post articles like you would on a blog.

Think about the message that you really want to convey and find a way to start a conversation. You never know who will find your content interesting, but it is always possible that your message could go viral on Facebook. If you keep things fun and interesting, your fans will stop by your Facebook page on a regular basis. You can provide links to great information and products or just post cool things right on your Facebook Business Page. You’ll be pleasantly surprised by the business relationships you develop on Facebook. Always be kind and considerate, because you could be chatting with your newest customer or your next business partner.

If socializing on Facebook for your business is something that you feel you just cannot do, you can always hire someone to keep up and maintain your Facebook page for you, at places like elance.com. You can find people who will do this for two to three dollars an hour. Just make sure you give them specific instructions of what you want and what you need for you Facebook business page. If they are posting messages on your behalf, you must give them the answers to common questions and make sure they answer all of your customer’s questions, with the integrity you hold for yourself. I would highly recommend giving socializing a chance, before outsourcing it to someone else because many great business relationships are formed on social media platforms.

One notable example that’s been buzzing around Facebook is about a Baton Rouge Community Coffee business. They began sharing their childhood memories of being allowed to have a little coffee with milk in it. These memories stirred up all kinds of conversations on Facebook and before they knew it their fan base was growing by a thousand fans every week. You never know what’s going to go viral, so put some thought into messages you’d like to get across to your audience on your business page.

Several of the largest companies online say that Facebook is one of their top choices when it comes to advertising because its free and there are no requirements when it comes to maintaining your page. Most successful Facebook business owners combine their advertisements with quality content to keep their fans happy. Creating a successful Facebook business is not difficult, because they give you detailed instructions every step of the way.

To begin you will login to your Facebook account and click on create page. Follow their step by step instructions. Then you can easily upload any content from your website to your Facebook page, then just click on the link to “create an ad. ” Next you will just click the “I want to advertise something I have on Facebook” button, or the “Suggest an ad” button. After you create your ad, you’ll need to refine your targeting, based on your friend’s or fan’s profile information. Facebook automatically fills in ads based on the likes and interests Facebook users have chosen on their profiles.

What you need to do is click the continue button after your ad’s been generated, and get down to targeting the right audience for your ads. You can do this through the workplace, age, education, gender, interests, language, and even Facebook connections. All of a sudden have a beautiful Facebook page with advertisements that is live and active within seconds.

Creating a Facebook Business Page

Creating a Facebook Business Page

If you’re a small business or company looking to promote your services or products, then why not create a Facebook business page?

Facebook is one of the top, leading social networking sites used daily by people from all over the world. With over a million users, Facebook has become a source for advertising, news and socializing.

Setting up a business page couldn’t be simpler. If you don’t have a Facebook account, create one. Follow the simple steps on the homepage and you’ll have an account in no time. Once logged into your account, head for the admin panel. This is found in the top right. Click the last button to the right and scroll down to create page. Once here, select a template for your page, click on it. Now you’re ready to create a Facebook business page.

When setting up a business Facebook page, provide a brief overview of information. Explain who you are along with services or products you supply. Uploading pictures to your Facebook business page will assist in promoting your business.

If you offer more than one product and service, you can create multiple Facebook business pages or adverts. See Facebook terms and conditions or go to the help menu for online support and FAQ’s.

Once the basics for creating a business Facebook page have been mastered, there are advanced learning opportunities available. These however do require a daily fee. For this, you are offered a month of telephone support, customized solutions for your Facebook business page. Developer tools provide information on how to attract more customers using your apps. Marketing advice provides tips and inspiration through a number of success stories.

Once your page is complete and ready, publish it. Use the social plugin buttons to invite your friends and family to like your page. This will aid in attracting more visitors.

Add a social plugin for your business on Facebook to monthly newsletters, business cards and emails.

Upload a picture of your company logo to use as your profile picture.

Having a Facebook business page provides a new way to reach clients, and build on relationships with both new and existing customers.

Although Facebook is a good source in reaching new clients, business on Facebook is more effective and beneficial when used alongside a variety of social channels. Host events, meeting with clients can be considered as other social channels. It is unadvisable to consider a sole Facebook based business.

Once your Facebook business is up and running, it is important to post new content on a regular basis. The recommended update is at least once each week. If you are a company, with a high turnaround on products, then you can opt to update more often.

Some companies, who are already established on Facebook, often nominate a member of staff to update social media networks at regular intervals throughout the working week. The more updates, the more chance of receiving new clients.

In creating a business page, you are more likely to achieve your business goals.